• PartnerMatrix Intelligence and FDJ United (OBG) signed a new deal
• The former agreed to supply its innovative data-driven tracking toolset, powering FDJ United’s multi-brand affiliate strategy in regulated gambling markets across Europe
• The deal brings excitement to FDJ United and PatnerMatrix Intelligence

The supplier of iGaming solutions, software, content and services, powering betting and online casino operators across the globe, EveryMatrix, expanded the reach of PartnerMatrix Intelligence (PMI) thanks to a new alliance with FDJ United (OBG), a tier-1 operator.